Experience
Jan 2024 — Present
Business Unit Head
Medison Pharma, Croatia
- Leading a team of 2 in Croatia (Key Account Manager and Product Manager) and coordinating cross-functional oncology team
- Ad interim Business Unit Head Oncology in Bulgaria — leading a team of 3 (Nov 2025 — present)
- Successful launch of Libtayo mNSCLC and laNSCLC indications — 20% new patient market share capture in year 1
- Successful launch of Kimmtrak uveal melanoma indication in line with plan
- Implemented creative competitive storytelling marketing campaign "Story about Luka" for Libtayo NSCLC launches
106% Libtayo YoY 24/23 450% Libtayo YoY 25/24 20% Libtayo new patient MS yr 1
Oncologists, pulmonologists, surgeons
Aug 2022 — Dec 2023
Therapeutic Area Manager
Johnson&Johnson, Croatia
- Leading a team of 3 Key Account Specialists
- Responsible for marketing, sales and digital activities within oncology and hematology portfolio
- Part of the management team responsible for re-building the local office and company reputation after almost all former management suddenly left
- Part of a cross-functional team working on reimbursement for 1st line multiple myeloma therapy
13% Hematology (2 brands) YoY 23/22 97% Oncology (1 brand) YoY 23/22
Oncologists, hematologists, pulmonologists, urologists
May 2020 — Aug 2022
Hematology Disease Area Manager
Novartis, Croatia
- Sales & marketing of innovative hematology drug portfolio covering CML, AML, Myelofibrosis, Polycythemia vera, ITP and Severe aplastic anemia
- Project lead for Polycythemia vera therapy reimbursement and launch
- Led Novartis hematology academy project — increased ITP market share by 10%
- Led Novartis hematology quartet project and Adriatic international meetings
- Created HCP portal "Klub zdravlja"
10% ITP market share YoY 22/21
Hematologists, molecular hematology testing HCPs, nurses
Nov 2017 — Apr 2020
Oncology Disease Area Manager
Novartis, Croatia
- Sales & marketing of innovative oncology drug portfolio for Renal cell carcinoma, Melanoma, Neuroendocrine tumors and Soft tissue sarcoma
- Adjuvant stage III melanoma therapy indication launch — doubled number of patients versus plan within 6 months
- Created HCP digital newsletter "Voice of Novartis"
- Led renal cell carcinoma retrospective drug efficacy assessment project
2x patients vs plan (adjuvant melanoma indication launch) 15% RCC market share YoY 19/18
Oncologists, dermatooncologists, pathologists, nurses, surgeons
Oct 2012 — Nov 2017
Marketing and Business Development Manager for Molecular Solutions
Key Account Manager for Molecular Solutions
Product Manager for Molecular Solutions
Sales Representative for Laboratory Systems
Roche, Croatia
- Responsible for sales, marketing, business development, market access and distributor coordination in Croatia and B&H
- Successful companion diagnostics projects with internal and external pharma companies
- Multiple successful launches of new tests and solutions
140% buying customers 150% instrument base 10→55% pathology portfolio MS in 3 yrs
Microbiology, pathology, cytology, infectious diseases, molecular diagnostics, blood transfusion
Education
Executive MBA
Zagreb School of Economics and Management
2019 — 2020
Cum Laude · AACSB Accredited
MSc Molecular Biotechnology
University of Zagreb, Faculty of Food Technology and Biotechnology
2009 — 2012
BSc Biotechnology
University of Zagreb, Faculty of Food Technology and Biotechnology
2006 — 2009
Recognition
2025
Medison Value Award — Recognized for visionary leadership in launching Libtayo, driving market growth
2023
J&J Growth Award — Award for achievements in oncology and hematology over the past 2 years
2020
Cum Laude MBA degree at Zagreb School of Economics and Management
2017
2nd prize worldwide for Roche cross-department (Pharma & Diagnostics) collaboration
2015
Roche Pharma NEXT Award for project "Improving HER2 testing quality in Croatia"
2010
Rector's Award of the University of Zagreb
Skills & Training
Languages
- Croatian (native)
- English (Berlitz Business English Level 8)
Professional Development
- Learning Architect Rising Leaders — Leadership Development
- Learning Delta Sales Excellence
- Integrated Insights Excelerate Growth Marketing